Baileys Irish Cream was created in London by advertising executive Tom Jago, working from a marketing brief issued by Gilbeys of Ireland, a division of International Distillers & Vintners. Gilbeys was searching for something to introduce to the international market. The process of finding a product began in 1971, and production research began in earnest after consultants David Gluckman, Hugh Seymour-Davies and Mac Macpherson came up with an alcoholic drink made of Irish whiskey and cream that, they remarked, “didn’t taste punishing”.
Bailey’s Irish Cream
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